Supporting a company in developing strategic marketing content for a white paper
Today’s water utility leaders must overcome an unprecedented array of financial, demographic, environmental, and technological challenges. At the same time, aging infrastructure is becoming ever more costly to operate, maintain, and rehabilitate, requiring utility operators to optimize limited capital and operating budgets.
Bluefield was challenged to frame the most important drivers for deploying Global Information Systems (GIS) across an increasingly complex network of water & wastewater assets. The goal is to make senior leaders and key decision makers at utilities better informed about the advantages and benefits of GIS, including its interoperability with other products.
In collaboration with the client’s marketing team, Bluefield leveraged its in-depth data and analysis of key market drivers, trends, and the competitive landscape to outline key messages to be presented in marketing materials.
During the process, Bluefield also independently conducted industry interviews to provide GIS customer perspectives.
The engagement helped the client refine its messaging and presentation to be presented in a white paper and associated marketing collateral.
Helping companies navigate the water landscape
Whether you’re focused on transformational technologies and regulatory developments or looking for third-party validation to enter or understand an established space, Bluefield’s team of water experts has the depth in industry expertise and contacts to fit your needs.