Strategic Guidance for Water Company’s Approach to Base of Pyramid Markets


Supporting global company strategy to address 4 billion people earning less than US$3,000 annually with market guidance and intelligence

The Challenge

A global supplier of water equipment and solutions sought to evaluate market opportunities and competitive strategies to address the base of pyramid markets. Bluefield provided a research-based market analysis that included: in-depth segmentation of the global base of pyramid markets and a ranking of key challenges influencing potential opportunities.

Bluefield Engagement

Across the entirety of the engagement, the phases of the project included ongoing project alignment meetings to confirm objectives and key tasks, a workshop presentation, and a data-backed executive summary of key findings, recommendations, and approaches.

Accelerating Outcomes

The client has since built out a strategy in key markets to support undeserved populations with water & wastewater services.

Helping companies navigate the water landscape

Whether you’re focused on transformational technologies and regulatory developments or looking for third-party validation to enter or understand an established space, Bluefield’s team of water experts has the depth in industry expertise and contacts to fit your needs.