Joe Whitworth, The Freshwater Trust’s President and CEO, provides a phenomenal interview on the power of automation and data to achieve better environmental outcomes. Through quantified conservation, The Freshwater Trust delivers better, faster, and cheaper environmental outcomes. Plus, Reese Tisdale recaps UN Climate Week and Sciens Water’s Rethinking Water 2025 event.
In this session, you’ll learn about:
- Joe’s travels from bucking hay on an Illinois farm to the water sector
- How The Freshwater Trust sprung out of a combination of several nonprofits
- Why Joe thinks using offense more than defense is a better conservation tactic
- The Freshwater Trust’s unique programs makes it a bit of a tech play
- How The Freshwater Trust improves environmental outcomes through automating the process with better economic and technical data via software
- How The Freshwater Trust implemented its technology solution
- How program participants come into The Freshwater Trust’s platform
- How maps “melt away barriers”
- Why the key to environmental outcomes is agriculture
- How The Freshwater Trust avoids the junk in, junk out problem for its data inputs
- Ultimately, how technology and the automation process helps overcome transaction costs and deliver projects cheaper, faster, and more efficiently
- Why Joe thinks all water problems are solvable
Resources and links mentioned in or relevant to this session include:
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The Water Values Podcast
Thanks to each of you for listening and spreading the word about The Water Values Podcast! Keep the emails coming and please rate and review The Water Values Podcast on iTunes and Stitcher if you haven’t done so already. And don’t forget to tell your friends about the podcast and whatever you do, don’t forget to join The Water Values mailing list!
