Industry Insights

Our Industry Insights provide deep-dive analyses into global water topics, including water infrastructure, industrial water management, digital solutions, and more. Reports are available for purchase or with a Corporate Subscription.

Water for U.S. Agriculture: Irrigation Trends, Technology Adoption, and Market Forecasts, 2026–2031
26 Feb  |  Insight Report + Data

Water for U.S. Agriculture: Irrigation Trends, Technology Adoption, and Market Forecasts, 2026–2031  ->

Water scarcity has become a permanent factor affecting U.S. agriculture, reshaping priorities for irrigation investment. Since 2000, drought has caused approximately US$25 billion in agricultural losses, prompting farmers and water delivery organizations—particularly in the West—to shift their focus from expanding acreage to improving efficiency, control, and reliability of their systems.
Available for Purchase
U.S. Mobile Water Treatment: Market Trends, Business Models, and Competitive Landscape, 2026
11 Mar  |  Insight Report

U.S. Mobile Water Treatment: Market Trends, Business Models, and Competitive Landscape, 2026  ->

Mobile water treatment is evolving from a tactical stopgap to a strategic operating model. Previously deployed mainly for emergencies and short-term capacity gaps, mobile water is now becoming an integral part of core water management strategies across industrial and municipal sectors.
Corporate Subscription
Australia Digital Water Landscape: Utility Strategies, Competitive Dynamics, and Growth Forecasts, 2026–2036
5 Mar  |  Insight Report + Data

Australia Digital Water Landscape: Utility Strategies, Competitive Dynamics, and Growth Forecasts, 2026–2036  ->

Australia's digital water opportunity is built on structural necessity, not discretionary spending. Growing from US$958.6 million in 2026 to US$2.4 billion by 2036, utilities are committing to five-to-ten-year capital programs that lock in technology choices for the decade ahead.
Corporate Subscription
State Profile: Texas Water Market
13 Feb  |  Insight Report

State Profile: Texas Water Market  ->

Texas has 4,667 community water systems serving a combined 30.6 million people. Of these systems, 67% obtain water from groundwater, while 33% rely on surface water or purchased surface water as their primary source.
Corporate Subscription
The Water-Power Nexus: How Data Centers are Reshaping the U.S. Water Landscape
12 Feb  |  Insight Report

The Water-Power Nexus: How Data Centers are Reshaping the U.S. Water Landscape  ->

The expansion of large-scale data centers across the U.S. is expected to impact the power sector significantly. Data centers are projected to account for 8.9% (440 terawatt-hours) of total electricity demand by 2030, up from 4.4% in 2023.
Corporate Subscription
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Smart Water in the Mainstream // SWAN Presentation 

Analyst presentation on Smart Water industry by Keith Hays at the SWAN conference in London (April 2016)
12 May. 2016
Analyst PresentationIndustry presentations given by our team of water experts at water conferences and other speaking engagements.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape

U.S. Smart Water Landscape Taking on New Look 

Five hardware companies dominate the U.S. water landscape, but larger, diversified companies are entering the fray.
17 May. 2016
Research NoteBrief research summaries of market development or company strategies.

U.S. Smart Water: Defining the Opportunity, Competitive Landscape, and Market Outlook 

Smart water solutions – hardware, software, and analytics – are taking hold in the U.S. municipal water sector, driving close to US$20 billion of capital...
30 Apr. 2017
Insight ReportDeep dive analysis on comprehensive topics to identify market opportunities.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape

Utilities Pilot Nascent IoT Protocols for Efficiencies 

On 13 April 2017 Societá Metropolitana Acque Torino S.p.A (SMAT), Turin’s municipal water utility, and Olivetti, the digital center of Telecom Italia Group (TIM), signed...
10 May. 2017
Research NoteBrief research summaries of market development or company strategies.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape

Itron Seeks Smart Water Growth at the Silver Spring 

At the core of Itron’s interest in Silver Spring Networks lie its mesh-network technology, managed services & analytics solutions, and emerging portfolio of smart city
22 Sep. 2017
Research NoteBrief research summaries of market development or company strategies.

Global Smart Water Markets: Current and Future Trends (iAgua) 

Presentation by Bluefield VP and Co-Founder Keith Hays at the iAgua summit in Madrid. Mr. Hays addresses current and future trends in global smart water...
3 Oct. 2017
Analyst PresentationIndustry presentations given by our team of water experts at water conferences and other speaking engagements.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape

Xylem Smart Water Strategy Breakdown: The Creation of a Market Leading Portfolio 

Xylem eyes nascent developments around smart infrastructure and data analytics as key catalysts for future growth opportunities in water. Since 2015, Xylem has made a...
9 Jul. 2018
Company ProfileProfiles of key organizations in water from company background, products & services, M&A activity to partnerships and more.

Comcast, Telecoms Fortifying Positions Across Water IoT Battleground 

On 12 June 2018, Comcast Corporation and U.S.-based meter company Neptune Technology Group unveiled a joint advanced metering infrastructure (AMI) solution for municipal water utilities....
10 Jul. 2018
Research NoteBrief research summaries of market development or company strategies.

Venture and Growth Capital: Transactions & Trends in Digital Water, 2009-2018 

Venture capital continues to emerge as a key financing mechanism to accelerate growth, particularly as academic spin-offs and new market entrants seek to scale in...
18 Oct. 2018
Insight ReportDeep dive analysis on comprehensive topics to identify market opportunities.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape

Digital Water: Key Trends, Project Activity, and Market Outlook, 2018 Year in Review 

Overall, 2018 was a strong year for digital water, with growing interest among municipal water utilities seeking to engage in data-driven technologies and solutions. This...
3 Feb. 2019
Quarterly ReviewAnalysis and insights of previous quarter water market activity, trends, and events.
CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY CORPORATE SUBSCRIPTION ONLY Digital Water Landscape