Quantifying the Economic Value of the Colorado River

Ann Tartre explains the efforts businesses in the Colorado River Basin undertake to educate themselves, their customers and others on sustainably using the Colorado River with Protect the Flows. Ann takes us through the powerful findings of an Arizona State University study commissioned by Protect the Flows quantifying the economic impact of the Colorado River on the Southwest (& by extension the United States). Hint – the economic impact of the Colorado River is roughly equivalent to the GNP of Australia