Digital water companies have gone through distinct phases: first selling data, then selling analytics. Now it’s selling decisions, and increasingly autonomous control. This shift is showing up across Veralto, Badger Meter, Xylem, Bentley, Schneider Electric, ABB, and Rotork—different products, same direction. They’re all moving closer to operations because software only becomes valuable when it changes what happens in the field.
In this episode, Reese Tisdale is joined by Bluefield senior analyst Maria Cardenal to unpack what this transition means for the European water market—and why a relatively obscure Swiss meter manufacturer’s acquisition of i2O Water from Mueller Water Products is a signal worth paying attention to.
Key questions addressed:
- What is happening across the U.K. right now that makes the GWF-i2O deal make sense at this exact moment?
- What did most coverage of the acquisition miss—and what is the real story behind the deal?
- How does the U.K. water market compare to what is happening in Germany, Belgium, Denmark, Spain, and the rest of the EU?
- Across all digital water companies, not just GWF, what has changed most in the last five years?
- What are the biggest misconceptions about this acquisition, or about where this market is headed?
- Fast-forward to 2030: which European digital water company, or type of company, looks completely different than it does today?
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Related Research & Analysis:
Companies Mentioned
Anglian WaterBadger MeterBentley SystemsGoAiguaGWFi20 WaterMueller Water ProductsOfwatSiemensThames WaterVeraltoWatts Water Technologies
The Future of Water
The Future of Water podcast series is where Bluefield water experts talk about all the ways in which companies, utilities, and people are addressing the challenges and opportunities in water. Thank you for listening. Refer your colleagues. Please give us a review on Apple Podcasts, Google Podcasts, and Spotify.
