Product & Portfolio Strategy
There is no shortage of products, technologies, and solutions in the water sector, but success depends on understanding customer needs, integration requirements, and procurement trends. Companies turn to Bluefield to gauge demand, gather customer insights, and pinpoint the best opportunities.
Client Questions
How We Help
Voice of the customer survey
Market sizing and forecast
Use case analysis
Procurement drivers' review
Market trends, drivers, and demand assessment
Portfolio rationalization and products grouping recommendation
Project References
Here are just a few examples of how Bluefield has advised companies on their product and portfolio strategies:
Product Portfolio Support for Water Software Provider
Bluefield conducted a global Voice of Customer survey along with analysis to help a global, multi-sector software player approach the market more confidently and differentiate from competitors.
Utility Targets for Portfolio of Smart Wastewater Products
Bluefield Research assessed factors influencing smart sewer procurement and opportunities to help a U.S.-based hardware manufacturer evaluate utility market opportunities for its smart wastewater portfolio.
Vet the Development of a New Wastewater-based Epidemiology Product Strategy
Bluefield mapped the wastewater surveillance landscape, conducting interviews with potential customers and sizing and forecasting the addressable market.
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