Home • Identifying Route-to-Market Options for an Industrial Wastewater Resources Recovery Product
Helping a Nordic startup target the most relevant industrial verticals and identify specific facilities for piloting in Europe to support the company’s regional market entry and growth strategy for its solution to recover valuable compounds from effluent.
The Challenge
A Northern European startup with a patented wastewater filtration system to recover metals, nutrients, and other valuable elements from wastewater was ready for expansion at the regional level in Europe, targeting the industrial market. The company sought Bluefield’s support to rank opportunities by industrial vertical and country, and identify potential pilot sites it could approach for product deployment.
Bluefield Engagement
Bluefield conducted demand analysis across Europe, focusing on the mining, metal manufacturing, chemical manufacturing, and power industries to provide insights into market potential, drivers and inhibitors, and value chain. Opportunities were ranked using a set of criteria and industries with the most relevant addressable market opportunity were identified.
Then, we framed the opportunity by profiling key customers in the selected industries and assessing their fit with the client’s solution–taking into account wastewater volumes, procurement trends, recovery potential, sustainability activities, among others. Finally, Bluefield zoomed in on site portfolios among the most attractive customers to identify viable route-to-market options.
Accelerating Outcomes
The project provided the client with concrete and immediate opportunities to leverage for its growth strategy at the European level, providing them with sites to approach for the deployment of their filtration system.
Helping companies navigate the water landscape
Whether you’re focused on transformational technologies and regulatory developments or looking for third-party validation to enter or understand an established space, Bluefield’s team of water experts has the depth in industry expertise and contacts to fit your needs.
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