Consulting: Voice of the Customer

Helping a leading water & wastewater management software provider regain visibility into the market by capturing Voice of Customer data and analysis. The Challenge A global, multi-sector software player with a strong position among water and sewer asset managers and consulting firms faced increasing competitive pressure to rationalize its broad product portfolio. The firm’s complex,… Continue reading Capturing Customer Perspectives to Shape Product Portfolio Strategy

Helping a publicly traded manufacturer understand rationales, triggers, and hurdles to sewer digitalization to navigate prospects for its wastewater innovations. The Challenge A U.S.-based hardware manufacturer active in water and wastewater management was having difficulty evaluating utility market opportunities for its smart wastewater portfolio of hardware, software, and services. The firm was looking to scale… Continue reading Assessing Digital Adoption by U.S. Wastewater Utilities To Optimize Go-to-Market Strategy