Forecasting COVID Impacts on Advanced Water Treatment Business

Forecasting COVID Impacts on Advanced Water Treatment Business Helping a global technology firm forecast the impact of COVID on their business strategy The Challenge Assess the impacts of the COVID-19 pandemic on U.S. municipal and industrial markets for the client to better align business strategy in the wake of global disruption on workforces, capital spending… Continue reading Forecasting COVID Impacts on Advanced Water Treatment Business

Capturing Customer Perspectives to Shape Product Portfolio Strategy

Helping a leading water & wastewater management software provider regain visibility into the market by capturing Voice of Customer data and analysis. The Challenge A global, multi-sector software player with a strong position among water and sewer asset managers and consulting firms faced increasing competitive pressure to rationalize its broad product portfolio. The firm’s complex,… Continue reading Capturing Customer Perspectives to Shape Product Portfolio Strategy

Assessing Digital Adoption by U.S. Wastewater Utilities To Optimize Go-to-Market Strategy

Helping a publicly traded manufacturer understand rationales, triggers, and hurdles to sewer digitalization to navigate prospects for its wastewater innovations. The Challenge A U.S.-based hardware manufacturer active in water and wastewater management was having difficulty evaluating utility market opportunities for its smart wastewater portfolio of hardware, software, and services. The firm was looking to scale… Continue reading Assessing Digital Adoption by U.S. Wastewater Utilities To Optimize Go-to-Market Strategy

Assessing Market Adoption Potential to Vet the Development of a New Wastewater-based Epidemiology Product

Assessing Market Adoption Potential to Vet the Development of a New Wastewater-based Epidemiology Product Helping a publicly-traded manufacturer gain visibility into the market drivers and inhibitors and customers’ perceptions and needs before it validates the development of a new product. The Challenge A U.S.-based hardware manufacturer active in water and wastewater management was considering the… Continue reading Assessing Market Adoption Potential to Vet the Development of a New Wastewater-based Epidemiology Product